Tuesday 27 July 2010

Car Mascots and A Cartoon Dog



Generally, only classic cars have radiator cap 'mascots' and, probably the most famous of these is those found on Rolls Royces: the 'Spirit of Ecstacy' (known in the USA as the 'Silver Lady' or the 'Flying Lady') and the 'Kneeling Lady' (which made a brief appearance, after its introduction in 1934). The original mascot was designed by Charles Sykes and represented a Spirit of Ecstacy figure, modelled on the features of Eleanor Thornton, secretary and mistress to Lord Montagu of Beaulieu (of the family of great motoring enthusiasts), and this figurine had a finger pressed to its lips; called 'The Whisper', it was symbolic of the secret love of Montagu and Thornton. The more familiar mascot (still modelled on Eleanor Thornton), was introduced in February 1911 and, scaled down, is still to be found on modern Rolls Royces. They were made through Sykes at first and then by the firm of Lejeune, before Rolls Royce eventually took over the manufacture.

In the 1920s and 1930s Jack Buchanan liked to substitute the Bonzo mascot (pictured above, by courtesy of Louis Lejeune), made by Lejeune, which also made the Queen's motor car mascot of St George slaying the dragon and also makes others too. Bonzo was a cartoon dog, created by George Studdy. JB even put them on the above magnificent machine (left click picture to view in its entirety): the last big road car made by Bentley before it was subsumed in Rolls Royce; the 1931 8 litre Bentley. The restored model pictured had actually belonged to JB and the photograph is by courtesy of Michael Daly of the School Garage. Louis Lejeune still make car mascots, including Bonzo.

4 comments:

  1. A further, if less famous car mascot which immediately comes to my mind is the Cow Creamer in one of the very best “Jeeves and Wooster” episodes. The best place to hide an object – Jeeves’ brain never fails – is where it is most conspicuously visible. And off they went with the stolen Cow Creamer on the top of the radiator of Bertie’s car.

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  2. Apparently, Jeeve's brain never failed because of all the fish that he had eaten...Living on the seaboard, I should really be eating much more fish than I do!

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  3. Yes, indeed, but we also have to consider that Jeeves was a keen reader of Spinoza's works and that may have made all the difference!

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  4. Indeed, that and all the sea air on his annual summer holidays!!

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